Creative Director & Strategist

Vela Studio by Valeria Lanz

Valeria Lanz

Born and raised in Caracas, Venezuela. Built my career in London, now living in Amsterdam. I'm a creative director & strategist with a passion for innovation and brand building. Delivering brand experiences that deeply resonate with consumers and audiences to drive growth.

I’m currently consulting as Creative Director at Haines, a London-based Creative & Strategy agency.

Clients & Partners

Building enduring partnerships, acting as Creative Director for agencies and as consultant.

Jägermeister

Brands: Jägermeister


Suntory Global Spirits

Brands: Bowmore, Laphroaig, Hibiki, Maker’s Mark, Jim Beam, Roku Gin, Hornitos Tequila, Auchentoshan,


Carlsberg Group

Brands: Carlsberg, 1664 Blanc, Tuborg, Somersby.


Diageo

Brands: Buchanan’s, Old Parr, Johnnie Walker.


Bacardi

Brands: Patron Tequila


Arla Foods

Brands: Arla Protein, Arla Lactofree, Anchor.


More brands I’ve worked with

HKU (Hogeschool voor de Kunsten Utrecht)

HvA (Hogeschool van Amsterdam)

CityHub

Chateau Amsterdam

The Best Social

Van Gogh Museum

Festival Tweetakt

Renessence Wines

HKU (Hogeschool voor de Kunsten Utrecht) • HvA (Hogeschool van Amsterdam) • CityHub • Chateau Amsterdam • The Best Social • Van Gogh Museum • Festival Tweetakt • Renessence Wines •

Within agencies and independently