Creative Director & Strategist
Vela Studio by Valeria Lanz
Born and raised in Caracas, Venezuela. Built my career in London, now living in Amsterdam. I'm a creative director & strategist with a passion for innovation and brand building. Delivering brand experiences that deeply resonate with consumers and audiences to drive growth.
Valeria Lanz
Clients & Partners
Building enduring partnerships, acting as Creative Director for agencies and as consultant.
Jägermeister
Brands: Jägermeister
Brands: Bowmore, Laphroaig, Hibiki, Maker’s Mark, Jim Beam, Roku Gin, Hornitos Tequila, Auchentoshan,
Suntory Global Spirits
Carlsberg Group
Brands: Carlsberg, 1664 Blanc, Tuborg, Somersby.
Diageo
Brands: Buchanan’s, Old Parr, Johnnie Walker.
Bacardi
Brands: Patron Tequila
Arla Foods
Brands: Arla Protein, Arla Lactofree, Anchor.
More brands I’ve worked with
HKU (Hogeschool voor de Kunsten Utrecht)
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HvA (Hogeschool van Amsterdam)
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CityHub
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Chateau Amsterdam
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The Best Social
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Van Gogh Museum
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Festival Tweetakt
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Renessence Wines
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HKU (Hogeschool voor de Kunsten Utrecht) • HvA (Hogeschool van Amsterdam) • CityHub • Chateau Amsterdam • The Best Social • Van Gogh Museum • Festival Tweetakt • Renessence Wines •
Within agencies and independently