Select Works

A person holding Jägermeister herbal liqueur bottles, with one bottle prominently displaying a limited edition label, and the person wearing rings and a dark shirt or jacket.

Innovation & Packaging | 2024-2025

Jägermeister
Retro Edition

Two bottles of Renessence wines, one upright and one lying down, with a label featuring a rabbit and detailed decorative elements, set against a dark background with black fabric drapery.

Brand identity & Positioning | 2022

Renessence Wines

A bottle of Jägermeister Winter Edition being poured into a glass with the words "Jägermeister WINTER EDITION" printed on it. The background is a warm red, and there are star anise and cinnamon sticks placed near the glass. 
Innovation & Packaging | 2024-2025

Jägermeister Winter Edition

Person wearing patterned coat holding a teal shopping bag with 'Laphroaig' logo, walking through a grassy outdoor area with mountains and water in the background. 
Innovation, Brand Strategy | 2024-2025

Laphroaig GTR

Three posters advertising the Tweetakt festival in Utrecht, featuring different people with humorous facial expressions: an older woman making a goofy face, a man sticking out his tongue, and a young girl with wide eyes and a confused expression. 
Campaign | 2017

Festival Tweetakt

A blue glass bottle of sparkling beer labeled 'BLANC' with a red and white ribbon design, set against a white background with shadow cast. 
Brand Positioning & Innovation | 2020-2025

1664 Blanc

 
Innovation | 2023

Arla Protein

Person holding a racing-themed book called "Racecars After Dark" with a car illustration on the cover, against an orange patterned wall background. 
Innovation, Packaging & Activation | 2024-2025

Rennmeister

 
Innovation & Packaging | 2025-2026

Jägermeister World Cup 

Commercial & Portfolio Role | 2025 - 2026

Jägermeister Orange

 
Opportunity Space mapping | 2022

Unilever
Well Ageing