Understanding motivations and driving an evolving trend

With a number of new protein offers crowding the sports nutrition market, together with Haines McGregor we were tasked with helping Arla Protein understand how it can create penetration and growth, whilst staying true to its core.

Pulling apart cultural shifts and emotive drivers of the evolving protein trend we were able to build a strong strategy and innovation pipeline that was both culturally relevant and answered enduring consumer needs.

Arla Protein has achieved incredible growth over the last few years. Our concepts achieved high results in the quantitative research and a number are being developed for launch, with one having been recently released: “Food to Go”, targeting the meal on-the-go occasion.

Tasks & role: Brand Strategy & Design Lead for consumer research.