Lowered works of art, fat beats, and a limited collector's edition for the community.

Every summer, the Ultrace car festival in Wrocław, Poland, transforms the city into a global hub of car culture. With over 1,000 show cars and 50,000 passionate visitors, Ultrace is more than an event, it’s a pilgrimage for enthusiasts.

Rennmeister by Jägermeister was present at Ultrace for the fourth time in a row. This time they wanted to launch something special during the event: the Jägermeister Racing Collector's Edition Vol. 1992, a collector's edition limited to 560 copies, exclusively for Ultrace, a tribute to the BMW M3 E30 of the Jägermeister Racing Team and the manga style popular in the scene.

With an exterior design reminiscent of a 1990s VHS cassette, the limited pack contains a 0.1-liter Jägermeister bottle with a custom illustration by James Martin, who hails from the automotive scene. The pack also includes a matching 1:64 scale model car of the BMW M3.

The highlight: once fans had their own model of the vehicle in their hands, the original was just a few meters away: it was also on display – in identical packaging, but on a 1:1 scale.

We collaborated with the Jägermeister team and the agency Classic Driver to bring the concept to life.

Role: Creative Direction, Lead Designer.