Celebrating 90 Years of Jägermeister’s unchanged recipe, with a the limited retro edition. A reimagining of the brand’s earliest bottle designs.

The journey began at the iconic Jägermeister archives in Wolfenbüttel, where decades of history revealed the stories behind the brand’s enduring legacy. At the heart of it all: the original cold-macerated elixir of 56 herbs, aged in oak barrels, crafted to perfection since 1935.

For this anniversary edition, we revived the original transparent bottle with rounded shoulders, featuring a stag elegantly engraved on the back. A red cap design pays tribute to the wax seals once used on early bottles.

The label itself draws from the earliest archival designs, with a fully illustrated stag surrounded by intricate ornamentation, an homage to the artistry of the brand’s beginnings.

And because a celebration deserves more than just a bottle, this release comes in a gift pack with two retro 2cl shot glasses, inspired by the glassware that started it all.

A timeless recipe. A legendary design. A celebration 90 years in the making.

Tasks & Role: Lead Designer and strategist.