Challenge:
To decode the global well aging narrative and unpack the key consumer tensions and cultural drivers behind the shift in attitudes. Leveraging these insights to guide practical, future-proofing strategies across beauty and well ageing portfolio.

Unlock:
Global insights and industry expert inputs distilled into spotlight opportunities in the changing well ageing story for the now, next and beyond. Adopting a global (vs local) perspective we were able to identify the breakthrough strategies that will really move the needle for a wide portfolio of brands.

Impact:
A collaborative, insight driven cross functional workshop bringing together brand leads, R&D, and other key stakeholders to translate global well aging insights into clear strategic implications across the Unilever portfolio.

Tasks & role: Brand Strategy & Design Lead